Saturday, 28 March 2015

Bastille Digipak Analysis

Bastille's digipak for 'Bad Blood' is also of the indie/rock genre.


The front cover conforms to most of the conventions of a digipak in general, but also to most of those of a digipak from the indie/rock genre. For example, the colours used are neutral tones, mostly dark colours with bold white writing to stand out and appeal to the audience, which I will also use in my digipak. The image displayed is also a typical kind of image found on a indie/rock album cover, as it it gives hints to a narrative and is set in a rural setting with natural mise en scene. As our video is set in rural, woodland and natural settings I can take inspiration from this, and use an image that gives a hint to the narrative to our music video to 'Static'. The cover also has a list of producers and band members listed at the bottom, which I could also use to introduce the band to my target audience. 


The CD is again, very simplistic and in a dark colour (black), which from my research I have noticed that this is a common feature that I have seen in all of the indie/rock digipaks. Therefore, I will keep my CD very simple, with only an image or the band name and album on it.


The back cover of the album shows a related image to that shown on the front cover, which keeps the digipak consistent from back to front in terms of image and colour. I really like this idea because it builds up an instant image of the album's tone and mood. The track list is also placed on the back of the digipak, in the same font that was used on the front cover. This is also something I want to do when making my digipak, as keeping the type the same makes it look professional. The spine of the album simply states the band name and the album name, which I am going to use as it is effective for an audience when identifying the band and album. Lastly, it has a barcode which I will also use on my back cover.

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