The Arctic Monkeys are also another band of the indie/rock genre who's digipak I have used to gain inspiration for my own digipak.
The Front cover of the digipak for 'AM' by Arctic Monkeys is also very minimalistic, like the Vampire Weekend's digipak. This front cover simply has a black background, the Arctic Monkey's band logo and the image displayed above. The reason for this is because the Arctic Monkey's have a very strong fan base, who would immediately identify the band with the front cover, due to the logo and the image being the one used for the albums first single 'Do I Wanna Know?'. As mentioned before, I want to keep my digipak simplistic, however, not as simplistic as the Arctic Monkey's have. I want to add an image of the star of our band, to conform to Richard Dyer's star quality theory and to ensure our audience can identify with her. I also want to display the band's name and the album name on the front cover as well as a separate image and possibly a band logo, not just a band logo and the image as the Arctic Monkey's have.
The CD also displays the image shown on the front cover, which fits well and ensures there is continuity throughout the digipak. However, I want to change the image on the CD so that it differs from the front cover, simply to show more features and characteristics of the band and their album. However, I will take inspiration from the simplistic design used, only displaying an image and not the band or album name too.
The back cover of the digipak consists of the Arctic Monkey's logo once again, with a track list, barcode and the production details in small print below it. They have also used a consistent colour scheme throughout of black and white, which I will also be using for my digipak as this conforms to the indie/rock genre. In terms of font, they have used a bold font which is clear for audiences to read and easily identify the band with the logo, which is also something I hope to do for my digipak.
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