Target Audience

From our research, people that enjoy the indie rock/pop music genre, and therefore are our target audience, are generally young males and females in their teenage years, aged around 16-24. Most of my research shows that these people are usually from working or middle class backgrounds and are in education, with general interests in music, fashion, photography, gigs/concerts/festivals and piercings/tattoos. Other media products that they enjoy seem to be of the horror/thriller genre for films and TV shows. The reason this audience listens to indie/rock is not only because they enjoy gigs and festivals, but also because they can identify with the lyrics of songs, as they are sometimes deep and dark with a strong meaning, which young people can easily identify with and be influenced by. This applies to Blumler and Katz' uses and gratifications theory, as this is not what the lyrics does to our target audience, but applies to what our target audiences takes from them themselves.  We have also found out from researching that our target audience can usually be reached through social networking sites and through magazine adverts/spreads, therefore we will use a magazine advert to advertise our music video and song.