Codes and Conventions of Our Genre

The indie/rock is a sub-genre of alternative rock and is extremely diverse, including many sub-genres itself. Typically characters tend to wear laid back and casual clothing, usually in dark colours. In terms of framing and composition, the lead singer is positioned in the centre of the frame, and when in a band they are shown performing closely together. 

In most indie/rock music videos, the lead singers facial expressions are usually minimal and serious, as their genre is not associated with smiling performers or happier facial expressions. Props, such as instruments (guitar, drums etc.), are strongly associated with this genre, as well as a performance element. We won't be using instruments as props, however we will be using the convention of minimal and serious facial expressions throughout our video as the song portrays this feel through the lyrics.

Camera shots that are usually used in music videos for our genre are mostly close up shots to create the element of 'star quality' to promote the band and their lead singer, which we will be using frequently throughout our music video. The settings that are most commonly used are urban settings that match the bands sound and intended look. We will be using urban settings such as brick walls and backgrounds covered in graffiti to add this convention to our music video and create the edgy feel we are aiming for. 

The editing techniques that are typical of our genre are repeated straight cuts which creates a fast pace to the video, complementing the fast pace of the music. The band 'Two Door Cinema Club' are a key example of a band that are in the indie/rock genre and their music videos portray this as they use the various codes and conventions that we will aim to use in our music video.