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1) Beyonce- Countdown
Despite being slightly biased as Beyonce is my favourite female music artist, Countdown is one of my all time favourite music videos. I love the various effects used within it and the vast use of colour and changing visuals. The fact that it appears to be filmed in many different locations, but after researching into it finding out it was all shot in one run-down building, also amazes me. This video also ties in with Andrew Goodwin's theory as it portrays many of his key points regarding music videos. One example of this is that it contains aspects that prove the "male gaze", as Beyonce is shown in various different costumes that are slightly revealing and would definitely appeal to male viewers.
2) The 1975- Girls
I love the simplicity of this video and how it is all shot in one location, yet is still so effective. The changing effect from black and white to colour, with an aim to prove that they are not a stereotypical 'pop band' is also really powerful. Once again, this video can relate to Goodwin's theory as it shows point '4' from my previous blog post, as the visuals display a certain image of the band that the record label are clearly trying to create.
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