Monday, 14 July 2014

AS Film Opening Evaluation

DIGITAL TECHNOLOGY:
Last year whilst creating our film opening we used a range of different technology. For example, to shoot the majority of the footage we used the Panasonic video camera given to us by the school and a few clips of the film were shot on an iPhone 5s using a fisheye lens and our flip camera. Most of the footage was reasonably well shot as we used a tripod to steady the camera, but we could have improved upon the footage shot on the iPhone and flip camera as it was not as in focus and clear as the rest of the footage. To shoot our music video we have been given a new SLR which will hopefully improve upon the quality of our footage.

We edited our footage on iMacs, using iMovie which was fun and fairly simple to use once we got used to the settings. However, it was quite restricting when we were creating our titles for the film opening, due to the fact that we wanted a more creative font for our text to fit the psychological thriller genre we were aiming for.

CREATIVITY:
Within our group we had so many ideas, but most of them were too complex for us to create, causing us to be the last group to agree on an idea, film and then edit our final film. We initially had three different ideas planned (although we only started to film one), until we came up with our final idea for 'When the bough breaks'. Looking back as a group, we realise that with each idea we were trying to be far too creative, and eventually we realised that less was more and that we needed to use the unique resources we had access to i.e. Emily's dads taxi, and our creative and this time, more realistic, idea followed from there. We then used locations close to us that were easy and convenient for us to get to, in contrast to our previous ideas that required various different locations in London which would have made things like reshooting difficult. This year we are definitely more aware as a group that simplicity is key!

RESEARCH AND PLANNING:
Once we had decided on our genre, our whole group watched as many film openings and title sequences for psychological thrillers and we were mostly inspired by the film 'The Bone Collector' as it contained key features that we had access to, like the taxi. I used my blog to record any aspects inspiration that came to me during the planning process. To plan, we initially used a brainstorm of all our ideas and then as a group made a detailed shot by shot plan that made our filming process efficient and productive to ensure that we weren't wasting any time.

POST PRODUCTION:
Whilst editing, we realised we were not going to stick to our original storyboard and ended up editing for hours on end to fit the footage together in a way that flowed well, but also created a great deal of tension to fit our psychological thriller genre. We had to re shoot the first clip of the boot closing as it was first filmed the wrong way round. When we were putting the finishing touches to our opening and editing the sound (which was the hardest part of the process), we jokingly added a baby crying noise to the end of the film, and even though it was extremely twisted and sick, many people we asked loved it and said that it made the opening completely. We also ended up changing the song we were using in the background at the last minute as we found 'My funny valentine' on a whim and decided that it fitted better and added a creepier and more eery feel to the opening.

Music Video Song Research

While researching the genre of song I feel would be right for our music video and which kind of artist I want to research more deeply into, I came across the song 'Young and Beautiful' by Lana del Rey. I really love this song because as a group we want to portray quite a strong message through our work (not yet sure what this message will be) and this would be a perfect song in which to do that.



Even though this song has a really powerful meaning to it, it also lacks a beat that would make it easier for us to come up with a storyline and edit to, so i researched into some remixes and really like the following version of the song:



Listening to this remix, Tara and I have already come up with many possible ideas that we could develop on, for example, depicting the idea of youth and beauty in various locations and scenes.

Monday, 30 June 2014

Music Video Research

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1) Beyonce- Countdown
Despite being slightly biased as Beyonce is my favourite female music artist, Countdown is one of my all time favourite music videos. I love the various effects used within it and the vast use of colour and changing visuals. The fact that it appears to be filmed in many different locations, but after researching into it finding out it was all shot in one run-down building, also amazes me. This video also ties in with Andrew Goodwin's theory as it portrays many of his key points regarding music videos. One example of this is that it contains aspects that prove the "male gaze", as Beyonce is shown in various different costumes that are slightly revealing and would definitely appeal to male viewers.




2) The 1975- Girls
I love the simplicity of this video and how it is all shot in one location, yet is still so effective. The changing effect from black and white to colour, with an aim to prove that they are not a stereotypical 'pop band' is also really powerful. Once again, this video can relate to Goodwin's theory as it shows point '4' from my previous blog post, as the visuals display a certain image of the band that the record label are clearly trying to create.

Andrew Goodwin's Music Video Theory

"Music videos ignore common narrative as they are essentially advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning"- Andrew Goodwin

Key Points of Goodwin's Theory:
1) Relationship between the lyrics and the visuals: Themes, mise-en-scene and events of the video match with lyrics of the song, to help to portray the message of the song.

2) Relationship between the music and the visuals: The cuts and edits of the video are in sync with the rhythm and beat of the song matching cuts or effects to specific drum beats or notes.

3) Music videos have genre characteristics: Certain features are expected out of a video depending on the genre of the music, for example a girl bands/artists are expected to have dancers and close ups of the singers, whilst a Indi band are expected to have performance shots ofthe band and cut to a fast beat.

4) Often due to the demands of the record label, artists videos will include many close ups of the artist and will often develop motifs that recur across multiple videos: This allows the record label to promote a set image for the band, which will help target audiences empathise with the band.

5) Emphasis on 'looking': The 'male gaze' is often used to attract a male audience. The male gaze is a focus on presenting things that appeal to men. This often means a voyeuristic view of, and an objectification, of women. The emphasis on looking also includes the artist looking directly into the camera helping the audience connect with the artist.

6) Intertexual references: Music videos reference other forms of media, most commonly film, but can also be television and other music videos.